Many are saying they will suffer revenue losses and we will see a reduction in mobile ad spend. Since the changes haven’t happened yet, only speculation has occurred as to how the changes will impact the industry but it has become a thought on every mobile marketers mind. This has left mobile marketers unsure of how targeted advertising will be affected. Those who do not opt-in will no longer be targeted by advertisements that use the Identifier for Advertisers, IDFA. If you’re unfamiliar with these changes, basically, iOS 14 will have a new privacy feature that would require consumers to opt-in for permission to be tracked. We talked about the top mobile gaming trends of 2020 in this article here, but we’re going to take this article to focus on the trends that we’ve seen or may see this year within the genre of hyper-casual mobile games. So they were the perfect timber to catch fire when the whole world was confined to their phones for a year.īut as we all know, technology is rapidly changing, and the mobile gaming industry is no different. They don’t take up a lot of space on your phone and they can easily bring in a profit through ad revenue. Hyper-casual games are lightweight games with simple mechanics, making them easy games to produce. And hyper-casual mobile games proved to be a leading category. With most of the world being on lockdown in a global pandemic, it was mobile gaming’s time to shine. Hyper-casual was a knockout game genre in 2020.
0 Comments
Leave a Reply. |